- Rise of concepts, theme bars … like Starbucks or Mc Café (130 openings in 7 years). The number of coffee shops has increased by 18% from 2010 to 2011.
(Source : BRA Tendances Restauration/ Food Service vision, 2012 March). - The establishments seek to exploit all the moments of consumption: the morning, the break of 11h, the noon, the break of 16h and the evening.
- The beverage is a major axis of widening the offer to create new concepts (Mc Café versus Mc Donald’s / Apple Bread Coffee versus Bread Apple).
- The market remains very strongly held by the independents.
MARKET'S TRENDS
OUR ADVICES
Revitalize attendance
Revitalize attendance
establishments offering a wide range of drinks for:
• Cover different moments of consumption
• Attract a young, active and urban clientele
Accompany the sales of drinks
Accompany the sales of drinks
by real concepts (POS, machines …) to capture the attention of your customers.
Always offer more services
Always offer more services
thinking about snacking.